LIVERAMP PARTNERSHIP VIDEO
How Sam's Club Fuels its Flywheel with an Innovative Media Network
Skai Buzzwords: Omnichannel Marketing Solutions
Membership clubs and their unique advantages
SAM'S CLUB PARTNERS CLUB
At Sam's Club, Austin spearheaded the creation of the Partners Club, a pioneering initiative aimed at enhancing membership value through strategic collaborations with leading ad tech partners and platforms. His leadership was instrumental in forging groundbreaking partnerships with The Trade Desk, Circana, LiveRamp and Pinterest, setting new benchmarks in targeted advertising and member engagement. This strategic move not only diversified marketing channels, but also significantly amplified reach and impact, showcasing Austin's ability to innovate and execute within the competitive landscape of retail media.
Brave Commerce Podcast: Maximizing Value Exchange to Build Trust